An article titled Social Networking plagues India Inc which is based on a survey conducted by Assocham just goes to show that they’re really sleeping or threatened, while their world’s moving forw…
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India Inc – wake up! Social Networking’s here to stay.
It may have been easy to miss if you don’t work in the world of corporate led cause related marketing, but Corporate Social Responsibility (or CSR) programs are in the midst of a crisis. The subject o…
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5 Ways To Solve The Crisis Of Corporate Social Responsibility
It may have been easy to miss if you don’t work in the world of corporate led cause related marketing, but Corporate Social Responsibility (or CSR) programs are in the midst of a crisis. The subject o…
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5 Ways To Solve The Crisis Of Corporate Social Responsibility
There’s an old fable about a shoe company that sends two executives to a remote region of the world to study the prospects for expansion. The first reports back in utter dismay, ‘It’s a bust. We…
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You May Monitor For Crises, But Do You Monitor For Opportunity?
Metaphors and stories are powerful things – far better than numbers at showing how powerful human interactions can be and how much they impact the world at large – or sometimes in the small. When …
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Savvy From The Beginning: Application of SocMed Starts Young – Yes It Does
… at least in my little corner of the world in Silicon Valley it doesn’t. I often get pinged by recruiters, headhunters and various friends of mine about open positions, jobs and consulting opportu…
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Unemployment has little to no effect on Social Media & Digital
For the next three days the World Bank here in Washington DC is hosting a world changing event that few people know about. Called the Development Marketplace – it is a gathering of organizations behi…
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100 Ideas To Save The Planet (And What They Can Teach You)