Image via Wikipedia Three-quarters of Japanese social network users access the sites only from their mobile phones. This observation comes from a survey conducted last year with almost 4,000 social ...
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Japanese social networking – it’s all mobile
Image via Wikipedia The fight for social media just got turned up to 11. There’s a lot of money at stake and everyone wants it. Ad agencies and traditional media will be doing their best to m...
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Pepsi Drops the Super Bowl for Social Media
Jacob Morgan asks this question in his post, Collaboration in the 2.0 Enterprise. He begins with the broad Wikipedia definition of collaboration. Then points out that while collaborate may be relati...
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How Best to Collaborate within Enterprise 2.0?
Image via Wikipedia We posted a couple of weeks ago about Facebook fan pages and how more than a third of fan pages have fewer than 100 fans. There are lots of reasons for this – many fans pages are ...
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Would you become a fan of a brand on Facebook?
Image via Wikipedia It can often seem like the simple, and obvious step for any brand. You want to engage with people online, you want to get your brand using social media. What’s the answer? For too...
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Facebook isn’t always the answer – 77% of fan pages have fewer than 1,000 fans
Image via Wikipedia We Social Marketers love to tell others how marketing is fundamentally changing, but what if that is not only counterproductive but also inaccurate? This was the provocative hyp...
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Marketing is NOT Changing; Just Ask Paul Revere