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Health Reform: The Imact on American Innovation

Fri, 18 Dec 2009 09:30:00 +0000

This week the NY Times explores how failing to pass health reform will have an impact on innovation -- and archetypal Silicon Valley startups. In the cradle of American innovation, workers are ma...

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Health Reform: The Imact on American Innovation

Social Media Certification: Perception and Reality

Wed, 09 Dec 2009 11:16:00 +0000

An interesting conversation emerged on Olivier Blanchard’s blog this week around the subject of social media certification. He was rather critical of the International Social Media Association bec...

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Social Media Certification: Perception and Reality

Social Media Snake Oil from Brito’s Perspective

cgseo — Tue, 08 Dec 2009 09:02:00 +0000

A lot of chatter online this week about social media snake oil here, here and a heated, yet insightful discussion going on over here. I thought I would do what I do best and chime in on the conversa...

Are You Ready for the Personal Branding Cloud?

cgseo — Sun, 29 Nov 2009 08:05:00 +0000

Last week I shared with you how to sync up your Twitter and Linkedin profiles to help promote your personal brand. This week I will take a look at Linkedin and their announcement to open the Linkedi...

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Are You Ready for the Personal Branding Cloud?

You Need to Answer, Who Are YOU in 2010

cgseo — Sun, 22 Nov 2009 09:13:00 +0000

In 2010 Marketers and PR professionals must resolve their personality crisis. It is an issue that Age Ad editor Ad Age Editor Jonah Bloom highlighted at the ANA Conference this week in this 3 minut...

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You Need to Answer, Who Are YOU in 2010

The Chicken and Egg Problem With Social Media Hiring

cgseo — Fri, 13 Nov 2009 09:30:00 +0000

Some great posts this week about hiring for social media jobs: one by Amber Naslund and one by Tom Humbarger.My favorite quote from Tom's post:"There are only so many social media gurus and rockstars ...

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The Chicken and Egg Problem With Social Media Hiring

Social Media World Forum #smwf

cgseo — Thu, 12 Nov 2009 11:05:00 +0000

I had the opportunity to present at the Social Media World Forum earlier this week. I talked about Actionable Listening on the Social Web and highlighted a few case studies; one from Starbucks and the...

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Social Media World Forum #smwf

An Opportunity To Chase Business

Thu, 12 Nov 2009 10:04:00 +0000

JPMorgan Chase announced earlier this week that it plans to hire 1,500 new mortgage and small business bankers by the end of 2010. I think this is a tremendous branding opportunity. "We have inves...

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An Opportunity To Chase Business

Social customer service

Sun, 08 Nov 2009 21:34:00 +0000

One of the more promising areas of focus for social business transformation is customer service. This week at e2.0 I attended a panel discussion of social customer service moderated by Clara Shih. ...

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Social customer service

Doubling Down on Social Media

Thu, 29 Oct 2009 22:19:00 +0000

The cuts at media publishing houses are now slicing into muscle.Consider reports this week out of Forbes where 50 editorial positions have been slashed, including the elimination of news bureaus in Lo...

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Doubling Down on Social Media