I was chatting with a friend today who’s not a Twitter user, and trying to explain why I like it, and why so many people do too. I found myself turning to Maslow’s Hierarchy of Needs and his Theor…
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Twitter & Maslow’s Hierarchy of Needs … nay … Hierarchy of #Tweets
Pepsi Australia Hit Refresh social mashup Earlier this week, Pepsi Australia’s Hit Refresh social media and heavyweight outdoor campaign started it’s promotions activation phase, via a Twitter tr…
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Social mashup goes mainstream: Pepsi Hit Refresh
UPDATE: We just launched our Fortune 100 Twitter list. Feel free to follow it or any of our lists mentioned below. We talked recently about the Twitter lists set up by My Creative Team. Are you u…
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8 Ways To Use Twitter Lists
I’ve been waiting to wade in on this whole Twitter lists discussion so I could watch and see what people do with it. I already use my own lists extensively in Tweetdeck and Seesmic to sort my conne…
The coming challenge for social media is keeping it simple? Some social media types and companies would love to just focus on Twitter and Facebook. Ah, those will be the good old days of social med…
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Will Social Media Get Too Complicated and Die?
The Listorious 140 – Who’s Been on Twitter the Longest? I’m the 92nd person who joined TwitterLink to original post…
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Who’s Been On Twitter The Longest?
Credible case studies or examples of how people in organizations successfully use social communication channels like Twitter to connect and engage with customers are gold dust to anyone looking t…
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Five examples of innovation with Twitter