In a recent post, I offered some hard research data to support the growing importance of social media to B2B. But this time I want to address the legitimate concerns that ITSMA clients give us when …
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From Outside The Bubble- Why B2B marketers hate social media
I guess it’s time to do my predictions for 2010 and I’m game for it – except this time, I’m pretty sure about my predictions – and can feel 2010 is here already. I don’t want or need to repeat what…
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7 Social Media and Web Analytics Predictions for 2010
Here’s something you can do to jump start your year, clear out your inbox and make better use of your time in the social space next year. Start opting-out. Take a few minutes to assess every piece…
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2010- The Year of Opting-out
So please don’t mistake it for the same thing. Allow me to clarify: There is a gas station at the end of my street. I probably go to that gas station 95% of the time I get gas in town. I’m act…
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Frequency Buying Does Not Necessarily Equal Brand Loyalty
For those of us working in organizations as employees, vendors, or consultants, the ebb and flow of our time is greatly affected by a schedule of daily meetings. Influential leaders recognize, a…
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The Most Important Part of a Productive Meeting
“It doesn’t matter how many people you reach; it’s who you reach that matters.” We hear this kind of statement thrown about all the time in social media circles. The idea is that you don’t need to…
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Reach Matters – Even In Social Media
By the time my loyal RSS readers will see this, I’ll be on my way to meeting Biz Stone, co-founder of Twitter, visiting Israel for a quick 24 hours, keynoting The NETWorking event, the Alumni event of…
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Biz Stone in Israel today… #bizil