At the end of the last decade we saw Amazon snap up Zappos for $928 Million. Combining two of the most customer focused organizations I am aware of on the web and making one of the most powerful cus…
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2010 – Welcome to the Age of Customer Service
Michael Arrington wrote an interesting post recently about the ongoing evolution in the news business. Referring to “the end of hand crafted content” as he sees it, Arrington speculates that, just a…
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McDonalds Content, Social Search and The End of Hand Crafted Content
Michael Arrington wrote an interesting post recently about the ongoing evolution in the news business. Referring to “the end of hand crafted content” as he sees it, Arrington speculates that, just a…
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McDonalds Content, Social Search and The End of Hand Crafted Content
So please don’t mistake it for the same thing. Allow me to clarify: There is a gas station at the end of my street. I probably go to that gas station 95% of the time I get gas in town. I’m act…
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Frequency Buying Does Not Necessarily Equal Brand Loyalty
This entry is part of a series entitled Social Media Directions At the end of every year it seems everyone has a prediction of what is to come next year. Trends can lead one to predictive analysis of…
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2010: Markets Will Do The Unusual
Last week I asked the question, “Should Social Media be a College Course” and received quite a number of mixed comments. In the end, I’ve realized that there is an absolute need for at least an inte…
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5 Things I Would Tell a Social Media Professor
JPMorgan Chase announced earlier this week that it plans to hire 1,500 new mortgage and small business bankers by the end of 2010. I think this is a tremendous branding opportunity. “We have inves…
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An Opportunity To Chase Business