Is your ad agency ready for the evolution of mobile marketing? The number of people who use Internet-enabled mobile devices is expected to pass 1 billion by 2013. According to eMarketer, mobile adver…
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Survey: Most Audiences to Get Information from Mobile Devices
I was chatting with a friend today who’s not a Twitter user, and trying to explain why I like it, and why so many people do too. I found myself turning to Maslow’s Hierarchy of Needs and his Theor…
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Twitter & Maslow’s Hierarchy of Needs … nay … Hierarchy of #Tweets
If you work in marketing or public relations, the chances are you are now regularly being asked to use social media to spread your client’s messages. I have met lots of marketers and business owners…
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The top ten Twitter statistics and analytics tools
It’s a simple truth that the vast majority of blog posts such as this one draw on existing news stories and then build on them in some fashion. Hence the statistic from the Pew Research Center …
Recently Glaceau engaged its followers via Facebook to define a new flavor. It is a classic example of a co-creation exercise with customers and has three qualities worth paying attention to: …
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Beyond the Campaign: Crowdsourcing & Co-Creation with Glaceau
I spend a great deal of time working within the B2B sector, among other things, and social media is a growing and or pervasive program within a comprehensive, integrated communications and service…
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The Business of Social Media: B2B and B2C Engagement by the Numbers
Toby Bloomberg and I are collaborating on a post about the transparency of content writing and social media engagement for client social media channels. Bloggers have long discussed the importance of…
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Agency Transparency On Client Social Media Channels