Pepsi Australia Hit Refresh social mashup Earlier this week, Pepsi Australia’s Hit Refresh social media and heavyweight outdoor campaign started it’s promotions activation phase, via a Twitter tr...
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Social mashup goes mainstream: Pepsi Hit Refresh
I spend a great deal of time working within the B2B sector, among other things, and social media is a growing and or pervasive program within a comprehensive, integrated communications and service...
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The Business of Social Media: B2B and B2C Engagement by the Numbers
cartoon by @gapingvoid There is an awful lot of conversation about personal branding these days – books, blogs, social media, webinars, conferences, etc. And a lot of what they all say is importa...
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Three Keys You Need to Know About Personal Branding, But Probably Aren’t Doing
Being earnest, or sincere, in your efforts to provide content to you customers is perhaps your most important task. Until recent years, your “content” was advertisements, flyers, coupons and other...
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Custom Content Builds Trust and Wins Customers- The Shotgun Approach Doesn't
In a place best known for accidental weddings, expensive hangovers and overly plasticized lounge singers it may seem that there isn't much to learn when it comes to marketing. In fact, to amend a Veg...
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What Vegas Can Teach You About Marketing
by Josh Bernoff Where do you go when you need the answer to a question? While writing the first chapter of Harnessing the Groundswell, I wanted to cite a case -- a movie that recently tanked d...
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Google search vs. Twitter search vs. your own personal groundswell
UPDATE: We just launched our Fortune 100 Twitter list. Feel free to follow it or any of our lists mentioned below. We talked recently about the Twitter lists set up by My Creative Team. Are you u...
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8 Ways To Use Twitter Lists