Acme Blog Reviews » strategy

Zynga Brings Back Offers And Begins Testing New “Engagement Ads”

Wed, 13 Jan 2010 06:50:58 +0000

This evening Mark Pincus, the CEO of Zynga, announced on his blog that Zynga would begin phasing back in offers after temporarily shutting them down due to the whole “ScamVille” controversy. The ...

Read the original here:
Zynga Brings Back Offers And Begins Testing New “Engagement Ads”

A Framework for Social Media in Crisis Management

Wed, 13 Jan 2010 06:43:26 +0000

This presentation which I and Jamie Moeller delivered recently through our partnership with the Wall Street Journal (and thanks to Thomas Crampton), offers a solid framework for Digital Crisis Manag...

Go here to read the rest:
A Framework for Social Media in Crisis Management

95% of ‘new news’ still from traditional media

cgseo — Tue, 12 Jan 2010 09:24:00 +0000

It’s a simple truth that the vast majority of blog posts such as this one draw on existing news stories and then build on them in some fashion. Hence the statistic from the Pew Research Center ...

View post:
95% of ‘new news’ still from traditional media

How to Write Compelling Social News Headlines

Mon, 11 Jan 2010 16:03:22 +0000

Crafting unmissable headlines which resonate with social web users is something which appears deceptively simple. Yet it’s an art form requiring writers, bloggers and marketers to craft thousands o...

See more here:
How to Write Compelling Social News Headlines

Beyond the Campaign: Crowdsourcing & Co-Creation with Glaceau

Mon, 11 Jan 2010 09:48:00 +0000

Recently Glaceau engaged its followers via Facebook to define a new flavor. It is a classic example of a co-creation exercise with customers and has three qualities worth paying attention to: ...

See the original post here:
Beyond the Campaign: Crowdsourcing & Co-Creation with Glaceau

Doing business in a social world

cgseo — Mon, 11 Jan 2010 06:30:37 +0000

A Manifesto for Social Business | CustomerThink - CRM, CEM & Social Media This is a great post; a couple snippets: "It’s not about ‘influencers’ per se, but the social networks in which influe...

Read the rest here:
Doing business in a social world

Do we live in a bribery economy?

cgseo — Mon, 11 Jan 2010 01:08:00 +0000

Discounts! Coupons! X% off! We all love a sweet deal. I mean, who doesn’t want an incentive to purchase a product or service? It’s what persuades our behaviors as consumers to pick one brand over an...

Continue reading here:
Do we live in a bribery economy?

Social mashup goes mainstream: Pepsi Hit Refresh

Sun, 10 Jan 2010 04:15:06 +0000

Pepsi Australia Hit Refresh social mashup Earlier this week, Pepsi Australia’s Hit Refresh social media and heavyweight outdoor campaign started it’s promotions activation phase, via a Twitter tr...

The Business of Social Media: B2B and B2C Engagement by the Numbers

Sat, 09 Jan 2010 23:02:00 +0000

I spend a great deal of time working within the B2B sector, among other things, and social media is a growing and or pervasive program within a comprehensive, integrated communications and service...

More here:
The Business of Social Media: B2B and B2C Engagement by the Numbers

Three Keys You Need to Know About Personal Branding, But Probably Aren’t Doing

Sat, 09 Jan 2010 08:20:00 +0000

cartoon by @gapingvoid There is an awful lot of conversation about personal branding these days – books, blogs, social media, webinars, conferences, etc. And a lot of what they all say is importa...

Read the original here:
Three Keys You Need to Know About Personal Branding, But Probably Aren’t Doing