This evening Mark Pincus, the CEO of Zynga, announced on his blog that Zynga would begin phasing back in offers after temporarily shutting them down due to the whole “ScamVille” controversy. The …
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Zynga Brings Back Offers And Begins Testing New “Engagement Ads”
This presentation which I and Jamie Moeller delivered recently through our partnership with the Wall Street Journal (and thanks to Thomas Crampton), offers a solid framework for Digital Crisis Manag…
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A Framework for Social Media in Crisis Management
It’s a simple truth that the vast majority of blog posts such as this one draw on existing news stories and then build on them in some fashion. Hence the statistic from the Pew Research Center …
Crafting unmissable headlines which resonate with social web users is something which appears deceptively simple. Yet it’s an art form requiring writers, bloggers and marketers to craft thousands o…
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How to Write Compelling Social News Headlines
Recently Glaceau engaged its followers via Facebook to define a new flavor. It is a classic example of a co-creation exercise with customers and has three qualities worth paying attention to: …
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Beyond the Campaign: Crowdsourcing & Co-Creation with Glaceau
A Manifesto for Social Business | CustomerThink – CRM, CEM & Social Media This is a great post; a couple snippets: “It’s not about ‘influencers’ per se, but the social networks in which influe…
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Doing business in a social world
Discounts! Coupons! X% off! We all love a sweet deal. I mean, who doesn’t want an incentive to purchase a product or service? It’s what persuades our behaviors as consumers to pick one brand over an…
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Do we live in a bribery economy?