"The Communications pro of the future must be a master of three important disciplines: Radical Listening, Social Influence, and Perpetual Beta. Within each are new practical skills that will define ...
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Engagement Marketing: The Communications Pro of the Future - Part 3
Last week I asked the question, “Should Social Media be a College Course” and received quite a number of mixed comments. In the end, I’ve realized that there is an absolute need for at least an inte...
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5 Things I Would Tell a Social Media Professor
The business world is changing. Where once people horded information in the belief (conscious or otherwise) doing so bestowed power, we are now seeing a Social Media revolution within the corporate w...
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Passion: The Defining Success Factor in the 21st Century?
Shutterstock As we’re learning, many updates on Twitter, Facebook and other social networks are actually invitations for answers regarding brands. We’ve also discovered that 44% of users readily sh...
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Socialized Media: The Powerful Effects of Online Brand Interaction
My influence score is 7, or so says Klout. Klout says it measures influence across the social web. To sign up, you enter your twitter ID, so your Klout score is based on your impact there. Klo...
I read Brian Solis' post "On Twitter and Social Networks, Brands Benefit from Conversations," with interest. One, because he described some recent research on people recommending products within socia...
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Where Brands Can Engage Customers On Twitter And Social Networks
In my previous posts on, I pointed out some good and some bad on the social media job front. A few asked what I thought social media jobs should look like, so I’ll do my best. But I’m not going to w...
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Hiring For Social Media: What I’d Look For