Doing business in a social world

Posted on January 11th, 2010 in Social Media | Comments Off

A Manifesto for Social Business | CustomerThink – CRM, CEM & Social Media This is a great post; a couple snippets: “It’s not about ‘influencers’ per se, but the social networks in which influe…

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Doing business in a social world

India Inc – wake up! Social Networking’s here to stay.

Posted on January 10th, 2010 in Social Media | Comments Off

An article titled Social Networking plagues India Inc which is based on a survey conducted by Assocham just goes to show that they’re really sleeping or threatened, while their world’s moving forw…

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India Inc – wake up! Social Networking’s here to stay.

Just because I buy a product does not mean I want have a relationship with it

Posted on January 5th, 2010 in Social Media | Comments Off

While brands still try hard to “crack the Social Media code,” most seem to understand consumers no longer find the prospect of being friends with a brand more engaging than the single click it took to…

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Just because I buy a product does not mean I want have a relationship with it

Social media marketing: Can I trust you?

Posted on December 30th, 2009 in Social Media | Comments Off

Some believe today’s students are savvy social media users who are more trusting of organizations than older users and don’t care for ambiguity. If that’s true, Dan Zarrella’s The Social Media Mar…

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Social media marketing: Can I trust you?

Social Media Etiquette – Stop being the Social Grinch who stole Christmas!

Posted on December 23rd, 2009 in Social Media | Comments Off

Ask yourself these questions to find out if you are guilty of being the Social Grinch this year. Do you try to retweet and respond to posts? Do you actively read the posts and respond to interesting i…

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Social Media Etiquette – Stop being the Social Grinch who stole Christmas!

Adding Value with Online Community: Listen to the Webcast On-Demand

Posted on December 21st, 2009 in Social Media | Comments Off

The third webcast in the ongoing series that Social Media Today has launched in cooperation with the Social Media Group focused on the idea of nurturing and leveraging online community. We encourage…

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Adding Value with Online Community: Listen to the Webcast On-Demand

2010 The Year of Social Media ROI

Posted on December 20th, 2009 in Social Media | Comments Off

Everyone is putting their predictions out. Mine are always partially based on my work as well as the trends. 1. Companies will expect ROI from their Social Media efforts. Social Media will s…

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2010 The Year of Social Media ROI