If this is your year to buckle down and tackle a social media strategy, it’s time to get serious. The time for oohing and ahhing is rapidly drawing to a close, and instead your efforts have to becom...
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10 Ways to Get Serious About Social Media
The coming challenge for social media is keeping it simple? Some social media types and companies would love to just focus on Twitter and Facebook. Ah, those will be the good old days of social med...
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Will Social Media Get Too Complicated and Die?
Volkswagen turns to social media when promoting new cars. In a recent Advertising Age article, Volkswagen of America says it is launching the next generation GTI exclusively on an iPhone app, because ...
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Swedish Volkswagen video the most viral ever
Some believe today’s students are savvy social media users who are more trusting of organizations than older users and don’t care for ambiguity. If that’s true, Dan Zarrella’s The Social Media Mar...
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Social media marketing: Can I trust you?
Small Businesses Will Simply Become More Naturally Social This content from: Duct Tape Marketing This past year brands large and small rushed head on into social media marketing. They had to learn ...
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Small Businesses Will Simply Become More Naturally Social
Does social media make you more comfortable, or less comfortable? For me, it’s both. As my friend Amber Naslund said when I interviewed her on Twitter, social media enables her to have friend...
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How to Balance Your Personal and Professional Lives in Social Media
Social media: influence or revenue? A question of growing popularity and heated debate, with compelling arguments for both sides. This particular post is part of a coordinated blogosphere deb...
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Social Media Is Not A Revolution…It’s Still About Dollars