In my tweetstream recently I saw an interesting question about the difference between communication and conversation in social media. It was an interesting question to consider, because of the diffe...
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Communication is Marketing... Conversation is Intimate... Too Intimate for Marketing?
Toby Bloomberg and I are collaborating on a post about the transparency of content writing and social media engagement for client social media channels. Bloggers have long discussed the importance of...
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Agency Transparency On Client Social Media Channels
Warning: This post involves self reflection. If you’re looking for PR or social media best practices, check back in a day or two when normal service will resume. Change can be tough. Change at home...
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The Discomfort of Improving
Image by austinevan via Flickr A good friend of mine started a new job for the new year – working in social media for a UK charity. She asked me what reading I could recommend for somebody looking to...
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Essential reading for online community managers
While brands still try hard to "crack the Social Media code," most seem to understand consumers no longer find the prospect of being friends with a brand more engaging than the single click it took to...
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Just because I buy a product does not mean I want have a relationship with it
Tiffany Wong recently published the first of a multi-part series in China Daily on Social Media, speaking with myself and Jonathon Zhu, who runs the Hong Kong Internet Project. Zhu has come out with...
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Quoted: China Daily on Social Media
There is no doubt by now that social media marketing is creeping into every SMEs mind in the coming year. According to many reports in the last quarter of 2009, social media and email marketing wi...
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Strongmail CEO Survey: More Budget to Shift to Email Marketing