If you work in marketing or public relations, the chances are you are now regularly being asked to use social media to spread your client’s messages. I have met lots of marketers and business owners…
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The top ten Twitter statistics and analytics tools
More companies, brands and organizations are seeking social media counsel, services and campaigns than ever before. More agencies, practitioners and so-called social media gurus (see below) are posi…
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Social Media RFP: Ask the Right Questions, Find the Right Partner
The emergence of the internet, real-time web, and social media technologies have made the “work” day longer and longer. There’s no such thing as an 8-to-5 job anymore, and if you work in the web spa…
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The Importance of Boundaries
A Manifesto for Social Business | CustomerThink – CRM, CEM & Social Media This is a great post; a couple snippets: “It’s not about ‘influencers’ per se, but the social networks in which influe…
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Doing business in a social world
Pepsi Australia Hit Refresh social mashup Earlier this week, Pepsi Australia’s Hit Refresh social media and heavyweight outdoor campaign started it’s promotions activation phase, via a Twitter tr…
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Social mashup goes mainstream: Pepsi Hit Refresh
I spend a great deal of time working within the B2B sector, among other things, and social media is a growing and or pervasive program within a comprehensive, integrated communications and service…
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The Business of Social Media: B2B and B2C Engagement by the Numbers
cartoon by @gapingvoid There is an awful lot of conversation about personal branding these days – books, blogs, social media, webinars, conferences, etc. And a lot of what they all say is importa…
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Three Keys You Need to Know About Personal Branding, But Probably Aren’t Doing