What are the four stages of Twitter enlightenment? How important is Twitter for business? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenu...
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Best of 2009 (So Far): Twitter Tips and Tactics, Part 2
Social media: influence or revenue? A question of growing popularity and heated debate, with compelling arguments for both sides. This particular post is part of a coordinated blogosphere deb...
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Social Media Is Not A Revolution…It’s Still About Dollars
If you’ve been involved in the online marketing field over the last few years you’ve probably already familiarized yourself with your share of acronyms; SEO, PPC, CPA, CTR, ROI and not to mention the ...
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Max Your Brand With 4 Social Media Optimization Tips
That’s according to the Pew Internet & American Life project, which looked at generational differences online. Apparently, Internet surfers aged 33-72 are ’significantly’ more likely to check out...
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Aged 33+? You are more likely to check out God and the Government online
The Economist newspaper plans to acquire 500,000 fans on Facebook and 750,000 followers on Twitter within six months, says the FT, calling it another sign that traditional publishers are looking ...
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Making The Economist social
Our firm was recently engaged to develop a social media marketing program for a national brand. We were in competition with two other agencies. While there were many, the primary requirement inc...
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Never, Ever Ignore Bad Comments In Social Media
This entry is part 5 of 5 in the series Social Strategies The banking industry is missing out on a huge opportunity to transform itself from a transactional model to an engagement model. Banks mak...
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How “Social” is Your Bank?