No one wants to have a blog that makes people uneasy about visiting & reading content. Over the past month, I conducted a survey across Canada/ US & reviewed several dozen blogs to find collective...
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7 Tips for Writing Engaging Content
While brands still try hard to "crack the Social Media code," most seem to understand consumers no longer find the prospect of being friends with a brand more engaging than the single click it took to...
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Just because I buy a product does not mean I want have a relationship with it
Don’t fear the wrath of anyone. If you are a big enough personal brand to attract a substantial number of friends and followers, someone will hate you. Welcome animosity as a badge of recognition. I...
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Ten Commandments of Personal Branding – #8: Don’t Fear Being Hated
There is no doubt by now that social media marketing is creeping into every SMEs mind in the coming year. According to many reports in the last quarter of 2009, social media and email marketing wi...
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Strongmail CEO Survey: More Budget to Shift to Email Marketing
Credible case studies or examples of how people in organizations successfully use social communication channels like Twitter to connect and engage with customers are gold dust to anyone looking t...
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Five examples of innovation with Twitter
Want to make a few changes in your online community in 2010? Consider adopting these resolutions. If you like them, don’t wait two days. Start today. Stop taking things personally.The members d...
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Five New Year’s resolutions for community managers
Volkswagen turns to social media when promoting new cars. In a recent Advertising Age article, Volkswagen of America says it is launching the next generation GTI exclusively on an iPhone app, because ...
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Swedish Volkswagen video the most viral ever