Acme Blog Reviews » social customer

Zynga Brings Back Offers And Begins Testing New “Engagement Ads”

Wed, 13 Jan 2010 06:50:58 +0000

This evening Mark Pincus, the CEO of Zynga, announced on his blog that Zynga would begin phasing back in offers after temporarily shutting them down due to the whole “ScamVille” controversy. The ...

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Zynga Brings Back Offers And Begins Testing New “Engagement Ads”

The Importance of Boundaries

cgseo — Mon, 11 Jan 2010 16:43:00 +0000

The emergence of the internet, real-time web, and social media technologies have made the “work” day longer and longer. There’s no such thing as an 8-to-5 job anymore, and if you work in the web spa...

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The Importance of Boundaries

Organic Social Networks, The Yankees & …Wha? (UPDATE: WE WON OUR 27TH WORLD SERIES!)

Sat, 09 Jan 2010 04:40:22 +0000

Needless to say, being a Yankees fan of the entirely driven and committed sort, I'm biting every nail on my hands off and frankly, if I could reach my feet, would go at those nails too (Ugh.). I do ...

Communication is Marketing… Conversation is Intimate… Too Intimate for Marketing?

Fri, 08 Jan 2010 10:07:00 +0000

In my tweetstream recently I saw an interesting question about the difference between communication and conversation in social media. It was an interesting question to consider, because of the diffe...

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Communication is Marketing... Conversation is Intimate... Too Intimate for Marketing?

Agency Transparency On Client Social Media Channels

Thu, 07 Jan 2010 15:11:00 +0000

Toby Bloomberg and I are collaborating on a post about the transparency of content writing and social media engagement for client social media channels. Bloggers have long discussed the importance of...

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Agency Transparency On Client Social Media Channels

What Vegas Can Teach You About Marketing

cgseo — Thu, 07 Jan 2010 11:17:57 +0000

In a place best known for accidental weddings, expensive hangovers and overly plasticized lounge singers it may seem that there isn't much to learn when it comes to marketing. In fact, to amend a Veg...

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What Vegas Can Teach You About Marketing

Should Social CRM be Automated?

cgseo — Wed, 06 Jan 2010 13:16:00 +0000

Before the holiday break we started off with a high level introduction to social CRM. If you haven’t read that post please do so. Today I want to address the topic of automation. CRM stands for c...

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Should Social CRM be Automated?

7 Tips for Writing Engaging Content

cgseo — Wed, 06 Jan 2010 08:26:59 +0000

No one wants to have a blog that makes people uneasy about visiting & reading content. Over the past month, I conducted a survey across Canada/ US & reviewed several dozen blogs to find collective...

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7 Tips for Writing Engaging Content

Just because I buy a product does not mean I want have a relationship with it

Tue, 05 Jan 2010 18:44:13 +0000

While brands still try hard to "crack the Social Media code," most seem to understand consumers no longer find the prospect of being friends with a brand more engaging than the single click it took to...

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Just because I buy a product does not mean I want have a relationship with it

Ten Commandments of Personal Branding – #8: Don’t Fear Being Hated

cgseo — Tue, 05 Jan 2010 10:17:00 +0000

Don’t fear the wrath of anyone. If you are a big enough personal brand to attract a substantial number of friends and followers, someone will hate you. Welcome animosity as a badge of recognition. I...

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Ten Commandments of Personal Branding – #8: Don’t Fear Being Hated