This evening Mark Pincus, the CEO of Zynga, announced on his blog that Zynga would begin phasing back in offers after temporarily shutting them down due to the whole “ScamVille” controversy. The ...
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Zynga Brings Back Offers And Begins Testing New “Engagement Ads”
The emergence of the internet, real-time web, and social media technologies have made the “work” day longer and longer. There’s no such thing as an 8-to-5 job anymore, and if you work in the web spa...
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The Importance of Boundaries
Needless to say, being a Yankees fan of the entirely driven and committed sort, I'm biting every nail on my hands off and frankly, if I could reach my feet, would go at those nails too (Ugh.). I do ...
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Organic Social Networks, The Yankees & ...Wha? (UPDATE: WE WON OUR 27TH WORLD SERIES!)
In my tweetstream recently I saw an interesting question about the difference between communication and conversation in social media. It was an interesting question to consider, because of the diffe...
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Communication is Marketing... Conversation is Intimate... Too Intimate for Marketing?
Toby Bloomberg and I are collaborating on a post about the transparency of content writing and social media engagement for client social media channels. Bloggers have long discussed the importance of...
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Agency Transparency On Client Social Media Channels
In a place best known for accidental weddings, expensive hangovers and overly plasticized lounge singers it may seem that there isn't much to learn when it comes to marketing. In fact, to amend a Veg...
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What Vegas Can Teach You About Marketing
Before the holiday break we started off with a high level introduction to social CRM. If you haven’t read that post please do so. Today I want to address the topic of automation. CRM stands for c...
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Should Social CRM be Automated?