A lot of chatter online this week about social media snake oil here, here and a heated, yet insightful discussion going on over here. I thought I would do what I do best and chime in on the conversa...
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Social Media Snake Oil from Brito’s Perspective
"The Communications pro of the future must be a master of three important disciplines: Radical Listening, Social Influence, and Perpetual Beta. Within each are new practical skills that will define ...
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Engagement Marketing: The Communications Pro of the Future - Part 3
This is a private matter and I want to keep it that way. Although I understand there is curiosity, the many false, unfounded and malicious rumors that are currently circulating about my family an...
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Tiger Woods is Right
By the time my loyal RSS readers will see this, I'll be on my way to meeting Biz Stone, co-founder of Twitter, visiting Israel for a quick 24 hours, keynoting The NETWorking event, the Alumni event of...
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Biz Stone in Israel today... #bizil
In my previous posts on, I pointed out some good and some bad on the social media job front. A few asked what I thought social media jobs should look like, so I’ll do my best. But I’m not going to w...
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Hiring For Social Media: What I’d Look For
An employee for one of my clients tweeted me yesterday, pointing me to “what happens when you jump into social media unprepared.” He was talking about the launch of a new Twitter account by BCS—the ...
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BCS launches an ill-advised Twitter account
Source: Shutterstock A recent study revealed 20 percent of tweets published are actually invitations for product information, answers or responses from peers or directly by brand representatives. ...
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On Twitter and Social Networks, Brands Benefit from Conversations