If you work in marketing or public relations, the chances are you are now regularly being asked to use social media to spread your client’s messages. I have met lots of marketers and business owners...
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The top ten Twitter statistics and analytics tools
Toby Bloomberg and I are collaborating on a post about the transparency of content writing and social media engagement for client social media channels. Bloggers have long discussed the importance of...
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Agency Transparency On Client Social Media Channels
On Monday evening, I tweeted the following: @PeterHimlerMarch shipping date. Price of $1K. My my. How unApple-like for new product details to leak in advance of the launch.8:43 PM Jan 4th from Power ...
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Anatomy of a Controlled Leak
Speculation continues to build around the hotly anticipated announcement of the new Apple tablet. Imagine if Steve Jobs & Co. are NOT intending to announce the new product - man, there would be ma...
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Apple's Bold Play With 'Secrecy' Strategy
I rarely put posts up where I talk about myself, but this will be the exception. That’s because from today I’ve got a new job. The former digital division of Cow has been hived off into a sepa...
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Hello Rabbits!
Don’t fear the wrath of anyone. If you are a big enough personal brand to attract a substantial number of friends and followers, someone will hate you. Welcome animosity as a badge of recognition. I...
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Ten Commandments of Personal Branding – #8: Don’t Fear Being Hated
We were gathered at our bi-monthly Boys' Lunch at Michael's last month when one of "the boys," a very senior media-minded communications executive, looked at me incredulously when I said I actually re...
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Social Media... You Are What You Read