Posted on December 22nd, 2009 in Social Media | Comments Off
A tweet from Eden Spodek caught my eye the other day: “Am I in the minority in thinking consultants should disclose when tweeting about clients?” Now, I’ve written about disclosure plenty of t...
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Seven Reasons You Should Care About Disclosure on Twitter
Posted on December 22nd, 2009 in Social Media | Comments Off
I'll start this post off by acknowledging that it's admittedly probably half-baked because this issue is a hot button one for me. That issue being the perpetuation that social media careers are for "y...
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Social Media Ageism Rant
Posted on December 21st, 2009 in Social Media | Comments Off
Return on Investment or (ROI) is one of those terms that has been mis-used by all in 2009. As we look to 2010, how can we get back on track. We know there is going to be a strong influx of interes...
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Advancing the Discussion of Social Media & ROI
Posted on December 21st, 2009 in Social Media | Comments Off
Image by ajburgess via Flickr I have a client who once said to me: “We want to use social media to attract more complaints”. This may seem an odd thing to say, all to often attracting complaints is a...
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Social media as a crisis management tool
Posted on December 18th, 2009 in Social Media | Comments Off
What’s your expectation for a company when it comes to listening – and acknowledgment and response? My friend Jeff Shuey and I chatted a bit about Foursquare the other day on Twitter. I said I di...
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The Critical Mass Of Listening
Posted on December 17th, 2009 in Social Media | Comments Off
I guess it’s time to do my predictions for 2010 and I’m game for it – except this time, I’m pretty sure about my predictions – and can feel 2010 is here already. I don’t want or need to repeat what...
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7 Social Media and Web Analytics Predictions for 2010
Posted on December 17th, 2009 in Social Media | Comments Off
The For Immediate Release (FIR) Podcast recently covered the release of Google Sidewiki, a browser plugin that allows you to add and share comments on any page on the web. The service comes bundled ...
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Comment creep: will Google Sidewiki explode the conversation?