Forrester Research analyst Sean Corcoran recently posted an insightful breakdown of some of the differences between owned media, paid media and earned media. Given the ongoing convergence I’m seein...
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The 2010 Social Media Marketing Ecosystem
I'm always reading about employees being fired for stuff they say online or how you have to watch what you say if you want to keep your job or find a new one. But until today I'd never realized that i...
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The Other Side of Social Media Policies--Employee's Rights
If this is your year to buckle down and tackle a social media strategy, it’s time to get serious. The time for oohing and ahhing is rapidly drawing to a close, and instead your efforts have to becom...
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10 Ways to Get Serious About Social Media
Want to make a few changes in your online community in 2010? Consider adopting these resolutions. If you like them, don’t wait two days. Start today. Stop taking things personally.The members d...
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Five New Year’s resolutions for community managers
The user interface isn't that important you know. It's just an internal intranet application that will be only used by our employees. Just focus on the business logic and make sure that everything is ...
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Closing the gap between Enterprise 2.0 and Social Media
I used to work for a big, huge wireless company. I was the nameless, faceless guy who received email requests all day and made minor change to wireless accounts. Each email was formatted exactly the...
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Do it and then do it better: an iterative mindset
If you’ve been involved in the online marketing field over the last few years you’ve probably already familiarized yourself with your share of acronyms; SEO, PPC, CPA, CTR, ROI and not to mention the ...
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Max Your Brand With 4 Social Media Optimization Tips