No one wants to have a blog that makes people uneasy about visiting & reading content. Over the past month, I conducted a survey across Canada/ US & reviewed several dozen blogs to find collective...
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7 Tips for Writing Engaging Content
Two interesting news items over the past week – one consumer related and the other, enterprise social computing. First: this article on eMarketer titled: “Behavioral Targeting Misses Mark” quotes...
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Is Behavioral Targeting coming to the Social Enterprise?
Over the past two years there’s been a raft of research showing that women are increasingly more active than men in social media…for example last year there was the Rapleaf study showing that women ...
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Study shows women dominate on social networks
I've seen a bunch of posts bubble up over the past few days that are really sparking my curiousity about what is really going on with Twitter, so I need to do a little brain dump. Bear with me.Insight...
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Is Twitter a Complex Adaptive System?
As social media has grown in acceptance within companies over the past few years, one debate never seems to go away – whether agencies should be involved in social media communications, or whether t...
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15 Ways PR Agencies Can Help Companies With Social Media