This evening Mark Pincus, the CEO of Zynga, announced on his blog that Zynga would begin phasing back in offers after temporarily shutting them down due to the whole “ScamVille” controversy. The …
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Zynga Brings Back Offers And Begins Testing New “Engagement Ads”
Is your ad agency ready for the evolution of mobile marketing? The number of people who use Internet-enabled mobile devices is expected to pass 1 billion by 2013. According to eMarketer, mobile adver…
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Survey: Most Audiences to Get Information from Mobile Devices
Well, it’s finally here. Twitter and LinkedIn have decided to combine forces. This is pretty significant, and I know that it’ll make it easier to share job opportunities and other more networking oppo…
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When Worlds Collide
Image via Wikipedia Three-quarters of Japanese social network users access the sites only from their mobile phones. This observation comes from a survey conducted last year with almost 4,000 social …
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Japanese social networking – it’s all mobile
In a place best known for accidental weddings, expensive hangovers and overly plasticized lounge singers it may seem that there isn’t much to learn when it comes to marketing. In fact, to amend a Veg…
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What Vegas Can Teach You About Marketing
Before the holiday break we started off with a high level introduction to social CRM. If you haven’t read that post please do so. Today I want to address the topic of automation. CRM stands for c…
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Should Social CRM be Automated?
Speculation continues to build around the hotly anticipated announcement of the new Apple tablet. Imagine if Steve Jobs & Co. are NOT intending to announce the new product – man, there would be ma…
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Apple’s Bold Play With ‘Secrecy’ Strategy