Everyone is putting their predictions out. Mine are always partially based on my work as well as the trends. 1. Companies will expect ROI from their Social Media efforts. Social Media will s…
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2010 The Year of Social Media ROI
Media Contact: Derek Ferrar Media Relations Specialist 808-944-7204 ferrard at eastwestcenter.org TRAVEL AND REPORTING OPPORTUNITY IN ASIA PACIFIC The East-West Center is accepting application…
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Job: East-West Center Jefferson Fellowship
Ogilvy Enterprise Social Media v1 0 A few weeks back, I was asked to share my POV on what the more sophisticated brands are doing in socila media. It’s not about a stand-out campaign covered in …
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A Whitepaper for brands ready for an enterprise-level social media plan
How to Measure Social Media Like a Scientist This content from: Duct Tape Marketing Marketing podcast with Dan Zarrella (Click to listen, right click and Save As to download – subscribe now via iTu…
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How to Measure Social Media Like a Scientist
An interesting conversation emerged on Olivier Blanchard’s blog this week around the subject of social media certification. He was rather critical of the International Social Media Association bec…
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Social Media Certification: Perception and Reality
Whoa. Check this out. Olivier Blanchard takes issue with the International Social Media Association for basically selling social media certification for $3k without, he says, any of the elements…
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Certification and the ISMA debacle
AsI’ve indicated before, content ranking and analytics servicePostrankis a sponsor ofSocial Media Explorer. One of the benefits of that sponsorship is one post per month about them. But I’ve asked t…
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The Top 25 Environmental Blogs