The Discomfort of Improving

Posted on January 7th, 2010 in Social Media | Comments Off

Warning: This post involves self reflection. If you’re looking for PR or social media best practices, check back in a day or two when normal service will resume. Change can be tough. Change at home...

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The Discomfort of Improving

What Vegas Can Teach You About Marketing

Posted on January 7th, 2010 in Social Media | Comments Off

In a place best known for accidental weddings, expensive hangovers and overly plasticized lounge singers it may seem that there isn't much to learn when it comes to marketing. In fact, to amend a Veg...

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What Vegas Can Teach You About Marketing

Trust…

Posted on January 6th, 2010 in Social Media | Comments Off

I woke up yesterday thinking about trust — as it pertains to the way I look at the world, the way I lead Brains on Fire and the work we do for our clients. I spent a bit of time of in November a...

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Trust...

8 Ways To Use Twitter Lists

Posted on January 6th, 2010 in Social Media | Comments Off

UPDATE: We just launched our Fortune 100 Twitter list. Feel free to follow it or any of our lists mentioned below. We talked recently about the Twitter lists set up by My Creative Team. Are you u...

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8 Ways To Use Twitter Lists

Apple’s Bold Play With ‘Secrecy’ Strategy

Posted on January 6th, 2010 in Social Media | Comments Off

Speculation continues to build around the hotly anticipated announcement of the new Apple tablet.  Imagine if Steve Jobs & Co. are NOT intending to announce the new product - man, there would be ma...

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Apple's Bold Play With 'Secrecy' Strategy

7 Tips for Writing Engaging Content

Posted on January 6th, 2010 in Social Media | Comments Off

No one wants to have a blog that makes people uneasy about visiting & reading content. Over the past month, I conducted a survey across Canada/ US & reviewed several dozen blogs to find collective...

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7 Tips for Writing Engaging Content

Essential reading for online community managers

Posted on January 5th, 2010 in Social Media | Comments Off

Image by austinevan via Flickr A good friend of mine started a new job for the new year – working in social media for a UK charity. She asked me what reading I could recommend for somebody looking to...

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Essential reading for online community managers