Acme Blog Reviews » marketing

Beyond the Campaign: Crowdsourcing & Co-Creation with Glaceau

Mon, 11 Jan 2010 09:48:00 +0000

Recently Glaceau engaged its followers via Facebook to define a new flavor. It is a classic example of a co-creation exercise with customers and has three qualities worth paying attention to: ...

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Beyond the Campaign: Crowdsourcing & Co-Creation with Glaceau

When Worlds Collide

cgseo — Mon, 11 Jan 2010 08:19:37 +0000

Well, it's finally here. Twitter and LinkedIn have decided to combine forces. This is pretty significant, and I know that it'll make it easier to share job opportunities and other more networking oppo...

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When Worlds Collide

Doing business in a social world

cgseo — Mon, 11 Jan 2010 06:30:37 +0000

A Manifesto for Social Business | CustomerThink - CRM, CEM & Social Media This is a great post; a couple snippets: "It’s not about ‘influencers’ per se, but the social networks in which influe...

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Doing business in a social world

Do we live in a bribery economy?

cgseo — Mon, 11 Jan 2010 01:08:00 +0000

Discounts! Coupons! X% off! We all love a sweet deal. I mean, who doesn’t want an incentive to purchase a product or service? It’s what persuades our behaviors as consumers to pick one brand over an...

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Do we live in a bribery economy?

Social mashup goes mainstream: Pepsi Hit Refresh

Sun, 10 Jan 2010 04:15:06 +0000

Pepsi Australia Hit Refresh social mashup Earlier this week, Pepsi Australia’s Hit Refresh social media and heavyweight outdoor campaign started it’s promotions activation phase, via a Twitter tr...

Organic Social Networks, The Yankees & …Wha? (UPDATE: WE WON OUR 27TH WORLD SERIES!)

Sat, 09 Jan 2010 04:40:22 +0000

Needless to say, being a Yankees fan of the entirely driven and committed sort, I'm biting every nail on my hands off and frankly, if I could reach my feet, would go at those nails too (Ugh.). I do ...

Custom Content Builds Trust and Wins Customers- The Shotgun Approach Doesn’t

Fri, 08 Jan 2010 10:28:16 +0000

Being earnest, or sincere, in your efforts to provide content to you customers is perhaps your most important task. Until recent years, your “content” was advertisements, flyers, coupons and other...

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Custom Content Builds Trust and Wins Customers- The Shotgun Approach Doesn't

Communication is Marketing… Conversation is Intimate… Too Intimate for Marketing?

Fri, 08 Jan 2010 10:07:00 +0000

In my tweetstream recently I saw an interesting question about the difference between communication and conversation in social media. It was an interesting question to consider, because of the diffe...

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Communication is Marketing... Conversation is Intimate... Too Intimate for Marketing?

Agency Transparency On Client Social Media Channels

Thu, 07 Jan 2010 15:11:00 +0000

Toby Bloomberg and I are collaborating on a post about the transparency of content writing and social media engagement for client social media channels. Bloggers have long discussed the importance of...

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Agency Transparency On Client Social Media Channels

The Recession Isn’t What’s Wrong With Blogging…Paid Reviews Are What’s Wrong…

Thu, 07 Jan 2010 09:53:00 +0000

I read this post yesterday and feel like I'm living in some kind of parallel universe since them. There are scads of comments but not one person seems to be concerned with the following passage:"I sti...

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The Recession Isn't What's Wrong With Blogging...Paid Reviews Are What's Wrong...