Recently Glaceau engaged its followers via Facebook to define a new flavor. It is a classic example of a co-creation exercise with customers and has three qualities worth paying attention to: ...
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Beyond the Campaign: Crowdsourcing & Co-Creation with Glaceau
The Economist newspaper plans to acquire 500,000 fans on Facebook and 750,000 followers on Twitter within six months, says the FT, calling it another sign that traditional publishers are looking ...
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Making The Economist social
Because of my new book, Facebook Marketing for Dummies (Wiley), which is launching next week - I have been getting a lot of emails and questions from my readers that are very focused on launching thei...
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Spend More Time Planning your Content Strategy!
Google announced their own URL shortener. Great. But some startups may be panicking. The TechCrunch title says it all: Bit.ly Just Got Fu.kd: Facebook And Google Get Into The Short URL Game. ...
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Startup Bloodbath in Social Media?
The next time you visit your Facebook home page, you will be asked to review and update your privacy settings. This may occur today or over the next week, but the fact remains Facebook’s 350 mil...
Image via Wikipedia We posted a couple of weeks ago about Facebook fan pages and how more than a third of fan pages have fewer than 100 fans. There are lots of reasons for this – many fans pages are ...
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Would you become a fan of a brand on Facebook?
Maybe we’ve gotten a little ahead of ourselves? In our zeal for YouTube videos, and Facebook apps, and iphone wizardry, and augmented reality we’ve in many cases neglected the many ways we can so...
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The Death of Sexy – Social Media, Integration and Real Business