Posted on January 13th, 2010 in Social Media | Comments Off
This presentation which I and Jamie Moeller delivered recently through our partnership with the Wall Street Journal (and thanks to Thomas Crampton), offers a solid framework for Digital Crisis Manag...
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A Framework for Social Media in Crisis Management
Posted on December 26th, 2009 in Social Media | Comments Off
Last week at the Marketing Profs Digital Marketing Mixer, I was struck at how many amazingly deep and brilliant conversations I had with so many people. Well this is to be expected, you might say, w...
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Social media needs fewer rockstars, and more rockstar ideas
Posted on November 13th, 2009 in Social Media | Comments Off
Edelman sure has been active over the last day – yesterday they released a Digital Brand Index with Brandtology and today …. TweetLevel. It’s interesting that Edelman comes up with it’s own Twitt...
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TweetLevel – Twitter Analytics @ Edelman
Posted on November 11th, 2009 in Social Media | Comments Off
For the first time, we have some quantitative measure of how much and where certain technology brands are discussed online. The Digital Brand Index is a joint effort by Edelman and Brandtology and m...
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Edelman-Brandtology Digital Brand Index
Posted on October 27th, 2009 in Social Media | Comments Off
George Beckenstein of Digital Media and Social Marketing Strategist recently wrote an interesting post on how business used to be conducted. He noted that anyone you did business with lived in your ...
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Social Media Balancing Act: Sentiment vs. ROI
Posted on October 22nd, 2009 in Social Media | Comments Off
My brain is full of social media and marketing goodness from the Marketing Profs Digital Mixer, but I wanted to give you my takeaways and thoughts from Day One.The day for me started with the Blog Hot...
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Marketing Profs Digital Marketing Mixer : Day One... Twitter Success Stories