Acme Blog Reviews » communities

Twitter & Maslow’s Hierarchy of Needs … nay … Hierarchy of #Tweets

Tue, 12 Jan 2010 17:23:38 +0000

I was chatting with a friend today who’s not a Twitter user, and trying to explain why I like it, and why so many people do too. I found myself turning to Maslow’s Hierarchy of Needs and his Theor...

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Twitter & Maslow’s Hierarchy of Needs … nay … Hierarchy of #Tweets

The Importance of Boundaries

cgseo — Mon, 11 Jan 2010 16:43:00 +0000

The emergence of the internet, real-time web, and social media technologies have made the “work” day longer and longer. There’s no such thing as an 8-to-5 job anymore, and if you work in the web spa...

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The Importance of Boundaries

Beyond the Campaign: Crowdsourcing & Co-Creation with Glaceau

Mon, 11 Jan 2010 09:48:00 +0000

Recently Glaceau engaged its followers via Facebook to define a new flavor. It is a classic example of a co-creation exercise with customers and has three qualities worth paying attention to: ...

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Beyond the Campaign: Crowdsourcing & Co-Creation with Glaceau

Do we live in a bribery economy?

cgseo — Mon, 11 Jan 2010 01:08:00 +0000

Discounts! Coupons! X% off! We all love a sweet deal. I mean, who doesn’t want an incentive to purchase a product or service? It’s what persuades our behaviors as consumers to pick one brand over an...

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Do we live in a bribery economy?

India Inc – wake up! Social Networking’s here to stay.

cgseo — Sun, 10 Jan 2010 21:07:03 +0000

An article titled Social Networking plagues India Inc which is based on a survey conducted by Assocham just goes to show that they’re really sleeping or threatened, while their world’s moving forw...

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India Inc – wake up! Social Networking’s here to stay.

Launch of the European Network of Female Entrepreneurship Ambassadors

Sun, 10 Jan 2010 16:03:00 +0000

Did you know that despite the fact that more than 58% of Irish graduates are women, women make up less than 5% of the top management of companies and only represent 30% of European entrepreneurs. ...

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Launch of the European Network of Female Entrepreneurship Ambassadors

The Business of Social Media: B2B and B2C Engagement by the Numbers

Sat, 09 Jan 2010 23:02:00 +0000

I spend a great deal of time working within the B2B sector, among other things, and social media is a growing and or pervasive program within a comprehensive, integrated communications and service...

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The Business of Social Media: B2B and B2C Engagement by the Numbers

The Discomfort of Improving

Thu, 07 Jan 2010 14:00:44 +0000

Warning: This post involves self reflection. If you’re looking for PR or social media best practices, check back in a day or two when normal service will resume. Change can be tough. Change at home...

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The Discomfort of Improving

Google search vs. Twitter search vs. your own personal groundswell

Wed, 06 Jan 2010 20:38:00 +0000

by Josh Bernoff Where do you go when you need the answer to a question? While writing the first chapter of Harnessing the Groundswell, I wanted to cite a case -- a movie that recently tanked d...

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Google search vs. Twitter search vs. your own personal groundswell

Trust…

cgseo — Wed, 06 Jan 2010 15:18:03 +0000

I woke up yesterday thinking about trust — as it pertains to the way I look at the world, the way I lead Brains on Fire and the work we do for our clients. I spent a bit of time of in November a...

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Trust...