I was chatting with a friend today who’s not a Twitter user, and trying to explain why I like it, and why so many people do too. I found myself turning to Maslow’s Hierarchy of Needs and his Theor...
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Twitter & Maslow’s Hierarchy of Needs … nay … Hierarchy of #Tweets
The emergence of the internet, real-time web, and social media technologies have made the “work” day longer and longer. There’s no such thing as an 8-to-5 job anymore, and if you work in the web spa...
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The Importance of Boundaries
Recently Glaceau engaged its followers via Facebook to define a new flavor. It is a classic example of a co-creation exercise with customers and has three qualities worth paying attention to: ...
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Beyond the Campaign: Crowdsourcing & Co-Creation with Glaceau
Discounts! Coupons! X% off! We all love a sweet deal. I mean, who doesn’t want an incentive to purchase a product or service? It’s what persuades our behaviors as consumers to pick one brand over an...
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Do we live in a bribery economy?
An article titled Social Networking plagues India Inc which is based on a survey conducted by Assocham just goes to show that they’re really sleeping or threatened, while their world’s moving forw...
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India Inc – wake up! Social Networking’s here to stay.
Did you know that despite the fact that more than 58% of Irish graduates are women, women make up less than 5% of the top management of companies and only represent 30% of European entrepreneurs. ...
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Launch of the European Network of Female Entrepreneurship Ambassadors
I spend a great deal of time working within the B2B sector, among other things, and social media is a growing and or pervasive program within a comprehensive, integrated communications and service...
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The Business of Social Media: B2B and B2C Engagement by the Numbers