by Josh Bernoff Where do you go when you need the answer to a question? While writing the first chapter of Harnessing the Groundswell, I wanted to cite a case — a movie that recently tanked d…
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Google search vs. Twitter search vs. your own personal groundswell
We were gathered at our bi-monthly Boys’ Lunch at Michael’s last month when one of “the boys,” a very senior media-minded communications executive, looked at me incredulously when I said I actually re…
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Social Media… You Are What You Read
This post was written originally for Valeria Maltoni’sexcellent new ebook about marketing in 2010. It includes terrific, thoughtful insights from Shannon Paul, Olivier Blanchard, Danny Brown, Amber …
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5 Sure-Fire Ways to Operationalize Social Media
Jacob Morgan asks this question in his post, Collaboration in the 2.0 Enterprise. He begins with the broad Wikipedia definition of collaboration. Then points out that while collaborate may be relati…
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How Best to Collaborate within Enterprise 2.0?
There is a character on Dilbert called Mordac. If you’ve seen him, you know he is a caricature of an unfortunately real person in many corporate organizations who worries solely about data security …
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Are You Accidentally Sharing Your Secrets Online?
Two weeks ago, I wrote up my prediction for fundraising trends for 2009. My guess is as we enter 2010, might we see the invention of Real Time Web fundraising events As more nonprofit explore…
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Real-Time Web Social Action Events: Blurring the Offline/Online Distinction?
Google Wave, wikis, Basecamp, Ning, Zoho… With all the collaboration tools the whole social media phenomonen has ushered in, you’d think the people who tout them would make better use of them. B…
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Beware brand fragmentation