Image via Wikipedia The fight for social media just got turned up to 11. There’s a lot of money at stake and everyone wants it. Ad agencies and traditional media will be doing their best to m...
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Pepsi Drops the Super Bowl for Social Media
Virtual Goods: deep integration with social experience + social endorsement = brand heaven! "Over two week-long periods in October and November, users sent more than 1.1 million (virtual) Nestle To...
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Virtual Goods; a growing opportunity for Brands
Return on Investment or (ROI) is one of those terms that has been mis-used by all in 2009. As we look to 2010, how can we get back on track. We know there is going to be a strong influx of interes...
A good friend recently shared with me her happiness that the first decade of the century was coming to an end. Looking back, we agreed the best thing we could note about the past decade was the very ...
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An End to the Decade of Reinvention
How many ads would you say you have seen on the Internet in the past 20 minutes? And how many of those ads do you remember? Depending on what kind of sites you frequent, you could be viewing anyw...
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Desensitized consumers = devalued advertising
Image by yewenyi via Flickr ...(Subtitled) Or at Least Marketing as We Know It! [Please note this blog article was posted simultaneously with my new Forrester blog at http://blogs.forrester.com/market...
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2010: The Year Marketing Dies...
A few weeks back I had an opportunity to speak with CRM Magazine's Lauren McKay for an article she wrote on Intuit's latest incarnation of Customer Manager. I wasn't the biggest fan of Intuit's orig...
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Intuit's Customer Manager: Meat & Potatoes for Traditional Small Businesses