It’s a simple truth that the vast majority of blog posts such as this one draw on existing news stories and then build on them in some fashion. Hence the statistic from the Pew Research Center …
More companies, brands and organizations are seeking social media counsel, services and campaigns than ever before. More agencies, practitioners and so-called social media gurus (see below) are posi…
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Social Media RFP: Ask the Right Questions, Find the Right Partner
The emergence of the internet, real-time web, and social media technologies have made the “work” day longer and longer. There’s no such thing as an 8-to-5 job anymore, and if you work in the web spa…
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The Importance of Boundaries
Crafting unmissable headlines which resonate with social web users is something which appears deceptively simple. Yet it’s an art form requiring writers, bloggers and marketers to craft thousands o…
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How to Write Compelling Social News Headlines
Recently Glaceau engaged its followers via Facebook to define a new flavor. It is a classic example of a co-creation exercise with customers and has three qualities worth paying attention to: …
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Beyond the Campaign: Crowdsourcing & Co-Creation with Glaceau
Well, it’s finally here. Twitter and LinkedIn have decided to combine forces. This is pretty significant, and I know that it’ll make it easier to share job opportunities and other more networking oppo…
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When Worlds Collide
A Manifesto for Social Business | CustomerThink – CRM, CEM & Social Media This is a great post; a couple snippets: “It’s not about ‘influencers’ per se, but the social networks in which influe…
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Doing business in a social world