Acme Blog Reviews

Zynga Brings Back Offers And Begins Testing New “Engagement Ads”

Wed, 13 Jan 2010 06:50:58 +0000

This evening Mark Pincus, the CEO of Zynga, announced on his blog that Zynga would begin phasing back in offers after temporarily shutting them down due to the whole “ScamVille” controversy. The …

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Zynga Brings Back Offers And Begins Testing New “Engagement Ads”

A Framework for Social Media in Crisis Management

Wed, 13 Jan 2010 06:43:26 +0000

This presentation which I and Jamie Moeller delivered recently through our partnership with the Wall Street Journal (and thanks to Thomas Crampton), offers a solid framework for Digital Crisis Manag…

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A Framework for Social Media in Crisis Management

Survey: Most Audiences to Get Information from Mobile Devices

Wed, 13 Jan 2010 00:48:00 +0000

Is your ad agency ready for the evolution of mobile marketing? The number of people who use Internet-enabled mobile devices is expected to pass 1 billion by 2013. According to eMarketer, mobile adver…

Twitter & Maslow’s Hierarchy of Needs … nay … Hierarchy of #Tweets

Tue, 12 Jan 2010 17:23:38 +0000

I was chatting with a friend today who’s not a Twitter user, and trying to explain why I like it, and why so many people do too. I found myself turning to Maslow’s Hierarchy of Needs and his Theor…

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Twitter & Maslow’s Hierarchy of Needs … nay … Hierarchy of #Tweets

The top ten Twitter statistics and analytics tools

cgseo — Tue, 12 Jan 2010 15:35:32 +0000

If you work in marketing or public relations, the chances are you are now regularly being asked to use social media to spread your client’s messages. I have met lots of marketers and business owners…

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The top ten Twitter statistics and analytics tools

Housekeeping Reminders

Tue, 12 Jan 2010 11:23:05 +0000

Just a quick heads up… Don’t forget to attach a small thumbnail of your face or an avatar and a clear reference to your bona fides and affiliation when you set up content on your RSS feed or do a o…

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Housekeeping Reminders

Other Journalism Blog from Bob Stepno

Tue, 12 Jan 2010 10:15:55 +0000

Here is a list of 91 Journalism Blogs and Websites You Will Love that I found from Bob Stepno through Twitter. In this post I want to bring your attention to Bob’s own Other Journalism Blog where he d…

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Other Journalism Blog from Bob Stepno

95% of ‘new news’ still from traditional media

cgseo — Tue, 12 Jan 2010 09:24:00 +0000

It’s a simple truth that the vast majority of blog posts such as this one draw on existing news stories and then build on them in some fashion. Hence the statistic from the Pew Research Center …

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95% of ‘new news’ still from traditional media

Social Media RFP: Ask the Right Questions, Find the Right Partner

cgseo — Mon, 11 Jan 2010 17:46:29 +0000

More companies, brands and organizations are seeking social media counsel, services and campaigns than ever before. More agencies, practitioners and so-called social media gurus (see below) are posi…

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Social Media RFP: Ask the Right Questions, Find the Right Partner

The Importance of Boundaries

cgseo — Mon, 11 Jan 2010 16:43:00 +0000

The emergence of the internet, real-time web, and social media technologies have made the “work” day longer and longer. There’s no such thing as an 8-to-5 job anymore, and if you work in the web spa…

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The Importance of Boundaries