This evening Mark Pincus, the CEO of Zynga, announced on his blog that Zynga would begin phasing back in offers after temporarily shutting them down due to the whole “ScamVille” controversy. The …
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Zynga Brings Back Offers And Begins Testing New “Engagement Ads”
This presentation which I and Jamie Moeller delivered recently through our partnership with the Wall Street Journal (and thanks to Thomas Crampton), offers a solid framework for Digital Crisis Manag…
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A Framework for Social Media in Crisis Management
Is your ad agency ready for the evolution of mobile marketing? The number of people who use Internet-enabled mobile devices is expected to pass 1 billion by 2013. According to eMarketer, mobile adver…
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Survey: Most Audiences to Get Information from Mobile Devices
I was chatting with a friend today who’s not a Twitter user, and trying to explain why I like it, and why so many people do too. I found myself turning to Maslow’s Hierarchy of Needs and his Theor…
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Twitter & Maslow’s Hierarchy of Needs … nay … Hierarchy of #Tweets
If you work in marketing or public relations, the chances are you are now regularly being asked to use social media to spread your client’s messages. I have met lots of marketers and business owners…
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The top ten Twitter statistics and analytics tools
Just a quick heads up… Don’t forget to attach a small thumbnail of your face or an avatar and a clear reference to your bona fides and affiliation when you set up content on your RSS feed or do a o…
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Housekeeping Reminders
Here is a list of 91 Journalism Blogs and Websites You Will Love that I found from Bob Stepno through Twitter. In this post I want to bring your attention to Bob’s own Other Journalism Blog where he d…
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Other Journalism Blog from Bob Stepno